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From Busy to Flow: How to Find and Remove Friction in the Way Your Team Works
A team can be fully loaded and still be slow. The fix is rarely more effort: it is finding where work waits, and removing that friction.
Struggling Supply Chain, High Inflation, and Brand Protection Problems…Oh My!
Inflation and supply chain strain push sellers to dump stock and undercut prices. How brands protect their margins through the holiday season.
New Price Report: Minimum Advertised Price Compliance
Which sellers break your pricing policy, when did they drop their price, and which marketplaces are hit hardest? Our Price Report shows it.
Company Culture and Character: Find Candidates Who Create Growth Not Chaos
Hire for character, not only skills. Four pairs of traits, from respect to discipline, that build a team where people grow instead of clash.
Get In Winners, We’re Going (Google) Shopping🛍️
Brand Guarde now monitors Google Shopping, where retail partners can hide MAP violations in their ads, and where Amazon checks your prices too.
4 WAYS TO KEEP YOUR BRAND SAFETY ON AMAZON
Brand Registry is only the start. Four ways to keep your brand safe on Amazon, from price monitoring to dealing with counterfeit sellers.
THE GAVEL FALLS ON FIRST SALE DOCTRINE
Resellers lean on the First Sale Doctrine, but courts have found it does not cover materially different goods. What that means for your brand.
MAP: A QUEST FOR THE CONSUMER ELECTRONICS INDUSTRY
Consumer electronics is fiercely price-competitive. Why MAP monitoring matters for electronics brands, their margins and their retail partners.
CHEW ON THIS: NEW MAP POLICY MONITORING TOOL FOR PET BRANDS
Pet products are booming, and pricing violations follow. How MAP monitoring shows pet brands which sellers break policy, and on which sites.
NEW PRICE MONITORING TOOL: Helping Home Improvement Brands Shutdown Price Wars
Walmart, Home Depot and Amazon are locked in a price war. How our monitoring tool shows home improvement brands who breaks MAP, and where.
WE'RE COVERING ALL YOUR BRAND PROTECTION IN MARKETPLACES
Brand Guarde now covers Amazon US, Walmart, Amazon Canada and Target.com, tracking MAP violations and handling enforcement on each one.
PROOF IS IN THE PUDDING (or coffee in this case) - BULLETPROOF
Bulletproof tried to fix its third-party seller problem in-house first. Why the coffee brand chose Brand Guarde, and what changed afterwards.
WHO IS ON YOUR ECOMMERCE NAUGHTY AND NICE LIST?
Who belongs on your naughty list? The sellers who break MAP, steal the Buy Box and ignore you, and the nice ones worth giving some grace.
ECOMMERCE STRATEGY RESOURCES: HOLIDAY EDITION
The holidays are ecommerce’s busiest season. The forecasts, marketplace tactics and timing we recommend so your brand is ready before the rush.
BRAND PROTECTION FAQ: LEGAL EDITION
Plain answers to the legal questions brands ask most: what you can enforce against resellers, and how MAP policies give enforcement teeth.
WHAT IS A 3P SELLER?
What is a 3P seller, and what do ASIN, Buy Box and MAP mean? Our glossary of the ecommerce terms brands hear most, in plain language.
ORGANIZED RETAIL CRIME: We Stalk Sticky Fingers
Much of what organized retail crime steals is resold online. How marketplace monitoring and serial numbers help brands trace it back to sellers.
COMPARISON OF WALMART BRAND PORTAL VS. AMAZON BRAND REGISTRY
Walmart Brand Portal and Amazon Brand Registry do similar jobs. A side-by-side look at how their dashboards, reporting and claims compare.
AMAZON PROGRAM CHEAT-SHEET
Brand Registry, Transparency and Project Zero explained: what each Amazon program does, and why none of them stops resellers undercutting you.
BRAND GUARDE HELPS REACH YOUR KPIs BY PROVING OUR ROI
Marketplaces have their own goals. How we tie our work to yours: removing sellers, protecting the Buy Box, and reporting a return you can prove.
HOW TO CHOOSE A BRAND PROTECTION SOLUTION
Law firm, monitoring software, or a full-service team? How the three types of brand protection provider differ, and how to pick the right one.
MONEY MATTERS: BRAND GUARDE PRICING STRUCTURE
Clear pricing tiers with no surprise fees, and contracts tailored to your brand. How Brand Guarde pricing works, with answers to common questions.
REMOVING UNAUTHORIZED SELLERS: GET THEM ON THE HOOK
Unauthorized sellers can be removed, but not with one takedown. Where the First Sale Doctrine ends, and the steps that make enforcement stick.
ULTIMATE GUIDE TO BRAND PROTECTION: PART 1
Brand protection is more than stopping fakes. Part 1 covers falling Amazon prices, too many resellers, the Buy Box and your sales strategy.
ULTIMATE GUIDE TO AMAZON BRAND PROTECTION: PART 2
Part 2 tackles the harder cases: anonymous gray-market sellers, counterfeiters, and how to choose a provider that can monitor and enforce.
IS A MAP POLICY YOUR ECOMMERCE MVP?
A MAP policy sets the lowest price partners may advertise. Why it is a strong start, and why it only works when you monitor and enforce it.
MOST READ
Struggling Supply Chain, High Inflation, and Brand Protection Problems…Oh My!
Inflation and supply chain strain push sellers to dump stock and undercut prices. How brands protect their margins through the holiday season.
New Price Report: Minimum Advertised Price Compliance
Which sellers break your pricing policy, when did they drop their price, and which marketplaces are hit hardest? Our Price Report shows it.
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TESTIMONIALS
Chris ErnstBrand Director - Ventev MobilityHaving chased unauthorized resellers at several stops in my career now I can honestly say the Brand Guarde platform is by far the best I have experienced.
Michele CrowleyH&C Animal HealthRated 5 out of 5 We became MAP compliant on our top product for the first time in years.
Anthony MermelshteinE-commerce Marketplace Manager, illycaffèI’d recommend Brand Guarde as they have a great method for tracking price wars between retailers
Paul SaucierVP of Ecommerce, Reily Foods Corp.Brand Guarde deserves every bit of 5 stars. Their communication and execution are top-notch. They helped us get a handle on Amazon and re-claim lost sales. Highly recommend!
Jeff KnollOptimize CPGRated 5 out of 5 Brand Guarde literally knocked off 100 sellers from our client's listing.
Alison GersVP of Marketing, Vitamin HealthWithin a few months, Brand Guarde removed 99% of our unauthorized Amazon sellers! They were easy to work with and very knowledgeable!
Gino ChecchiDirector of Business Development, HempzBrand Guarde has been fantastic in helping us cleanup our brand. Everyone there is great to work with and is always quick to respond.
Shannon RoddyHead of Business Development, Avenue 7 MediaBrand Guarde has been instrumental in helping my clients clean up their Amazon accounts by identifying and removing unauthorized resellers, leading to increased brand equity and a better customer experience.
Mason ThomasWise Woman HerbalRated 5 out of 5 The return on investment was made back within 60 days of starting with Brand Guarde.
Karen GarciaEcommerce Manager, Fromm BeautyWe are having much success with Brand Guard monitoring and protecting our online business. We continue to build our projects with them and would recommend them to other companies.
Jared EggeCEO, Wave CommerceI'd encourage you to connect with the Brand Guarde team if you're curious on how the enforcement works (even if you are skeptical) - they are experts. My clients have used Brand Guarde and I vouch for this service.
Joan LaskerColormetricsRated 5 out of 5 Brand Guarde removed 99% of our resellers.
Daniel PrinceEcommerce Manager I can echo what Joan Lasker shared as well. The team at Brand Guarde have done a great job for us too. We had our biggest sales month in March (during the thick of it). If we still had those pesky "leeches" on our listings, this would have been a very different story. Very thankful.
Andrew MorgansCEO, MarknologyI love working with Joe and the Brand Guarde team. He is one of the good ones, and they are hard to find!
Mark KarlanUltima HealthRated 5 out of 5 We saw a dramatic improvement in our Buy Box win rate on Amazon.
Seth AndersonVP of Sales, Liberty AVBrande Guarde has done a great job of cleaning up our Amazon and Walmart authorized users and MAP pricing. We couldn't have done it without them.
Tyler AllgaierCEO, Pitted LabsThanks for being patient with Naturade. You guys are doing a great job and we recommend you to all our brands looking for your type of service.
Andy ThompsonHead of Partner Success - MixShiftI wanted to drop you a note to say "Thanks!". I connected you with MUD/WTR a while ago and they just sent me an unprompted note singing Brand Guarde's praises. I wanted to pass along my appreciation for doing good work for a referral.
Joan LaskerOwner, ColorMetrics LLC Joe, I am glad that my first Zoom call was with you. As I mentioned, Brand Guarde did a spectacular job removing 60+ resellers from our website....99% of the offenders...within a few months. I couldn't have been more pleased with your performance.
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